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American Advertising Awards

SEEZ Honored with 7 Addys at the 2021 American Advertising Awards

SEEZ was recently honored with 7 ADDY Awards – 1 gold, 4 silvers, and 2 bronze – at the 2021 American Advertising Awards hosted by the AAF Triangle chapter of the American Advertising Federation (AAF). The awards were earned for campaigns created for Coastal Credit Union and Honest Abe’s Kitchen and Bar. The award-winning work […]

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Grinnell

SEEZ Announces New Strategic Alliance with Grinnell Leadership

In today’s world, the concept of togetherness rings loud. From the perspective of business and serving the needs of others, it’s commonplace to hear offers of partnering and collaboration. Entire economies are being built on open-source platforms that promote crowdsourcing. And, there is no shortage of motivational phrases advocating for cooperative efforts; many hands make

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Stack of magazines

COVID-19’s Effect on Print Media

A couple of months ago, my dentist appointment was cancelled when COVID-19 happened. It was finally rescheduled for last week when my dentist’s office opened back up. Prior to the appointment, I received an email detailing new policies and precautions put into effect due to the coronavirus pandemic. One item on the list really jumped out at me, as someone in the advertising industry:  “You will see we have removed all magazines and other materials that are difficult to clean

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too-much-piano

Too Much Piano

What are all the big brands out there saying on TV during these challenging times? In case you’ve only been watching Netflix and Disney+ while stuck in your house for the last 6 weeks, I’ll tell you. They’re all pretty much saying the same thing – fade up emotional piano music. Show a desolate street

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NC Restaurant Workers Relief Fund

Making a Difference Together: NC Restaurant Workers Relief Fund

Supporting the COVID-19 NC Restaurant Workers Relief Fund The COVID-19 pandemic has left thousands of NC hospitality workers unemployed. They need help immediately for basic necessities like food and rent. The creative and strategy team at Seez went to work quickly, helping to establish the new NC Restaurant Workers Relief Fund and creating a website

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Super Bowl LIV: Ads Reflect Brands’ Attempt to Pull Levers that Resonate and Motivate a Changing Landscape of Consumers

Super Bowl ads typically put the trends driving consumer behavior and preference on display, and Super Bowl LIV is no different. Some brands try shifting away from their traditional strategies and others stay true. Time will tell how it plays out for ROI.

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