, Author at See tomorrow. Seize today.

The Conversation Gap, Part 2: They Didn’t Sell a Product. They Changed a Belief.

The most valuable companies of the last two decades didn’t outbuild their competitors. They out-thought them. In 1997, Apple was eleven months from bankruptcy. The company was hemorrhaging close to a billion dollars a year, its product line was a confusing sprawl, and Michael Dell, when asked what he’d do if he ran Apple, famously […]

The Conversation Gap, Part 2: They Didn’t Sell a Product. They Changed a Belief. Read More »

AI Trends in Credit Unions, Part 1: Why Credit Union Work is Highly Exposed to AI

Financial Services / sharvinw

Over the next seven years, artificial intelligence will reshape credit unions from the inside out. Not just the products members see, but the roles, workflows, and org charts behind them. This new, seven-part series will break down the AI trends we believe every credit union leadership team should be tracking, each grounded in research and

AI Trends in Credit Unions, Part 1: Why Credit Union Work is Highly Exposed to AI Read More »

The Conversation Gap, Part 1: The Real Reason Great Technologies Can Fail

Mobility / sharvinw

It’s rarely the engineering. It’s almost always the narrative. Welcome to Part 1 of The Conversation Gap, a five-part series on how narrative shift drives market transformation across industries, technologies, and categories. In Part 1, we’re exploring the real reason great technologies can fail. Let’s begin in 1976 when the Concorde entered commercial service. It

The Conversation Gap, Part 1: The Real Reason Great Technologies Can Fail Read More »

From Prototypes to Production: 4 Takeaways from the AUVSI NC Advanced Mobility Symposium

Mobility / sharvinw

Authored by: Michele Stone The Advanced Mobility Symposium, hosted by AUVSI North Carolina earlier this month, was not focused on demos or timelines. It was about something far more urgent, and far more difficult: how advanced mobility will actually transition from promise to production. Across keynote and technical sessions, a clear theme emerged. The technology

From Prototypes to Production: 4 Takeaways from the AUVSI NC Advanced Mobility Symposium Read More »

Thinking Like a CMO: Where Strategy Meets Marketing

Culture / sharvinw

By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Do you ever look at your marketing metrics and think, this work should be doing more for our business? Many organizations do, often because their agency started with creative instead of context. The typical result is a polished campaign that doesn’t drive the

Thinking Like a CMO: Where Strategy Meets Marketing Read More »

Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative?

Culture / sharvinw

By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Public relations drives organic SEO, credibility, and exposure. But with the rise of AI and LLM platforms like ChatGPT and Gemini becoming go-to resources for information, PR has taken on a whole new role. Now, earned media coverage isn’t just good for visibility;

Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative? Read More »

Best-in-Class B2B Loyalty Program Strategies for 2025: Beyond Perks and Points

Financial Services / sharvinw

Winning in B2B loyalty goes well beyond perks. B2B loyalty programs today should be designed holistically, rooted in sound business strategy, and carefully aligned with long-term objectives. They’re also easier to use, more personalized, and more community-driven than ever before. At Seez, we help clients design programs like these by looking at the business economics

Best-in-Class B2B Loyalty Program Strategies for 2025: Beyond Perks and Points Read More »

Leveraging Behavioral Science to Move Awareness into Action

Culture, News / sharvinw

In an age of digital saturation, brand campaigns often celebrate success in metrics. But when it comes to driving tangible outcomes, metrics are really just a starting point. Making a tangible impact and moving audiences from awareness to action requires a perspective shift. A well-planned campaign is not about selling products; it’s about promoting better

Leveraging Behavioral Science to Move Awareness into Action Read More »

Brand Campaign

Featured, Work / sharvinw

civicfcu.org How do you show how important local government employees are to life in our cities and towns? You show what life would be like without them. That’s exactly what we did for Civic, a credit union that serves the local government community. It taps into a simple human truth – people don’t realize how

Brand Campaign Read More »

Website

Featured, Work / sharvinw

kioti.com When Kioti asked us to redo their website (our team did their first one 10 years earlier) we added to our team to create a site with an expanded product line, new build & price tools, 360˚ model views, and a user experience designed around the way the consumer truly shops. Safe to say,

Website Read More »