Business Consulting • Marketing • Data/Analytics
By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Do you ever look at your marketing metrics and think, this work should be doing more for our business? Many organizations do, often because their agency started with creative instead of context. The typical result is a polished campaign that doesn’t drive the […]
Thinking Like a CMO: Where Strategy Meets Marketing Read More »
By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Public relations drives organic SEO, credibility, and exposure. But with the rise of AI and LLM platforms like ChatGPT and Gemini becoming go-to resources for information, PR has taken on a whole new role. Now, earned media coverage isn’t just good for visibility;
Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative? Read More »
In an age of digital saturation, brand campaigns often celebrate success in metrics. But when it comes to driving tangible outcomes, metrics are really just a starting point. Making a tangible impact and moving audiences from awareness to action requires a perspective shift. A well-planned campaign is not about selling products; it’s about promoting better
Leveraging Behavioral Science to Move Awareness into Action Read More »
257,210 people in the seven-county service area of Inter-Faith Food Shuttle don’t know where their next meal is coming from. 1 in 5 children in North Carolina is at risk of hunger. What does this have to with a consulting and marketing firm? Everything. And we’re doing something about it. Yes, we are providing our
People Are Hungry, Let’s Do Something About It Read More »
A couple of months ago, my dentist appointment was cancelled when COVID-19 happened. It was finally rescheduled for last week when my dentist’s office opened back up. Prior to the appointment, I received an email detailing new policies and precautions put into effect due to the coronavirus pandemic. One item on the list really jumped out at me, as someone in the advertising industry: “You will see we have removed all magazines and other materials that are difficult to clean
COVID-19’s Effect on Print Media Read More »
What are all the big brands out there saying on TV during these challenging times? In case you’ve only been watching Netflix and Disney+ while stuck in your house for the last 6 weeks, I’ll tell you. They’re all pretty much saying the same thing – fade up emotional piano music. Show a desolate street
Super Bowl ads typically put the trends driving consumer behavior and preference on display, and Super Bowl LIV is no different. Some brands try shifting away from their traditional strategies and others stay true. Time will tell how it plays out for ROI.