257,210 people in the seven-county service area of Inter-Faith Food Shuttle don’t know where their next meal is coming from. 1 in 5 children in North Carolina is at risk of hunger. What does this have to with a consulting and marketing firm? Everything. And we’re doing something about it. Yes, we are providing our …
A couple of months ago, my dentist appointment was cancelled when COVID-19 happened. It was finally rescheduled for last week when my dentist’s office opened back up. Prior to the appointment, I received an email detailing new policies and precautions put into effect due to the coronavirus pandemic. One item on the list really jumped out at me, as someone in the advertising industry: “You will see we have removed all magazines and other materials that are difficult to clean …
What are all the big brands out there saying on TV during these challenging times? In case you’ve only been watching Netflix and Disney+ while stuck in your house for the last 6 weeks, I’ll tell you. They’re all pretty much saying the same thing – fade up emotional piano music. Show a desolate street …
Super Bowl ads typically put the trends driving consumer behavior and preference on display, and Super Bowl LIV is no different. Some brands try shifting away from their traditional strategies and others stay true. Time will tell how it plays out for ROI.