Business Consulting • Marketing • Data/Analytics

Main Menu

Culture

Featured image for Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative?

Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative?

Culture /

By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Public relations drives organic SEO, credibility, and exposure. But with the rise of AI and LLM platforms like ChatGPT and Gemini becoming go-to resources for information, PR has taken on a whole new role. Now, earned media coverage isn’t just good for visibility; […]

Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative? Read More »

Image of Brain, Behavioral Science

Leveraging Behavioral Science to Move Awareness into Action

Culture, News /

In an age of digital saturation, brand campaigns often celebrate success in metrics. But when it comes to driving tangible outcomes, metrics are really just a starting point. Making a tangible impact and moving audiences from awareness to action requires a perspective shift. A well-planned campaign is not about selling products; it’s about promoting better

Leveraging Behavioral Science to Move Awareness into Action Read More »

Stack of magazines

COVID-19’s Effect on Print Media

Culture, Health and Life Sciences, News /

A couple of months ago, my dentist appointment was cancelled when COVID-19 happened. It was finally rescheduled for last week when my dentist’s office opened back up. Prior to the appointment, I received an email detailing new policies and precautions put into effect due to the coronavirus pandemic. One item on the list really jumped out at me, as someone in the advertising industry:  “You will see we have removed all magazines and other materials that are difficult to clean

COVID-19’s Effect on Print Media Read More »

too-much-piano

Too Much Piano

Culture, News /

What are all the big brands out there saying on TV during these challenging times? In case you’ve only been watching Netflix and Disney+ while stuck in your house for the last 6 weeks, I’ll tell you. They’re all pretty much saying the same thing – fade up emotional piano music. Show a desolate street

Too Much Piano Read More »

Super Bowl LIV: Ads Reflect Brands’ Attempt to Pull Levers that Resonate and Motivate a Changing Landscape of Consumers

Culture, News /

Super Bowl ads typically put the trends driving consumer behavior and preference on display, and Super Bowl LIV is no different. Some brands try shifting away from their traditional strategies and others stay true. Time will tell how it plays out for ROI.

Super Bowl LIV: Ads Reflect Brands’ Attempt to Pull Levers that Resonate and Motivate a Changing Landscape of Consumers Read More »