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6 Foundational Strategies to Build Member-Centricity in a Credit Union

6 Foundational Strategies to Build Member-Centricity in a Credit Union

Seez President Michele Stone recently presented insights at the Marketing Association of Credit Unions (MAC) Conference in California. During Michele’s presentation, she explained how credit unions thrive when they prioritize member-centricity, focusing on personalized, value-driven services. To truly excel in this focus area, partnerships are essential for providing the tools, insights, and resources that create …

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Aphora Health

This Company is Changing the Healthcare Industry – and We’re Helping Them Do It.

In the face of a broken healthcare system with millions of Americans desperate for access to more affordable quality healthcare, a group of former healthcare executives has launched Aphora Health. Aphora Health Co-founder & EVP John Roos said, “Our goal is to put destination healthcare on the map for Americans everywhere…and we knew Seez was …

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How AI and Strategic Consulting Can Fuel Growth for Credit Unions

Shelley Carlson, EVP Marketing and Relationship Management at 1st University Credit Union, Michele Stone, President of Seez, and Mitch Rutledge, CEO of Vertice AI, recently appeared on CUBroadcast to share how the three organizations have teamed up to create and launch a new member growth initiative. One that leverages the power of Vertice AI data and Seez’s strategic consulting. In …

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Small Texas Credit Union Embraces AI-Driven Member Marketing

1st University Credit Union Collaborates with Vertice AI and Seez for New Member Growth Initiative

WACO, Texas – Aug. 29, 2023 – 1st University Credit Union, a leading financial institution, announces a new collaboration with Vertice AI and Seez. This partnership leverages advanced technologies and growth strategies to deliver what credit unions are seeking―innovative ways to fuel growth and strengthen members’ financial well-being. In today’s complex financial ecosystem, credit unions …

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Quantifying customers path to growth

Quantifying Customer Economic Participation And Building A Path For Growth

There are many approaches to fueling growth in business – expand to new markets, connect with new audiences, create new business models, introduce new products and more. Your company is likely pursuing multiple strategies to create repeatable and reliable growth. But don’t overlook opportunities within your existing customer base. This path is particularly well known …

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It's a jungle out there

It’s A Jungle Out There

Today’s financial headlines warn of pending downturns in an inflationary environment, economic oblivion for foreign superpowers, pressures from cryptocurrency, opportunities and threats surrounding BNPL, more restrictive regulatory changes and interest rates on the rise. Navigating the decisions shaping your credit union’s future demand a plan to battle what may be your biggest threat: uncertainty. Where …

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