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Your Brand Story is Being Told on AI Platforms – Are You Shaping the Narrative?

By: Liza Deckelbaum, Director of PR and Social Media Strategy at Seez Public relations drives organic SEO, credibility, and exposure. But with the rise of AI and LLM platforms like ChatGPT and Gemini becoming go-to resources for information, PR has taken on a whole new role. Now, earned media coverage isn’t just good for visibility; […]

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Best-in-Class B2B Loyalty Program Strategies for 2025: Beyond Perks and Points

Financial Services / sharvinw

Winning in B2B loyalty goes well beyond perks. B2B loyalty programs today should be designed holistically, rooted in sound business strategy, and carefully aligned with long-term objectives. They’re also easier to use, more personalized, and more community-driven than ever before. At Seez, we help clients design programs like these by looking at the business economics

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Leveraging Behavioral Science to Move Awareness into Action

Culture, News / sharvinw

In an age of digital saturation, brand campaigns often celebrate success in metrics. But when it comes to driving tangible outcomes, metrics are really just a starting point. Making a tangible impact and moving audiences from awareness to action requires a perspective shift. A well-planned campaign is not about selling products; it’s about promoting better

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Brand Campaign

Featured, Work / sharvinw

civicfcu.org How do you show how important local government employees are to life in our cities and towns? You show what life would be like without them. That’s exactly what we did for Civic, a credit union that serves the local government community. It taps into a simple human truth – people don’t realize how

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Website

Featured, Work / sharvinw

kioti.com When Kioti asked us to redo their website (our team did their first one 10 years earlier) we added to our team to create a site with an expanded product line, new build & price tools, 360˚ model views, and a user experience designed around the way the consumer truly shops. Safe to say,

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Brand / Product Campaign

Work / sharvinw

nasuni.com For large companies, file storage can be a beast to handle. Nasuni had a solution that made it much easier and a whole lot less expensive to manage huge amounts of data across the enterprise. What they didn’t have was awareness. Or the budget to compete with competitors 10x their size. Our solutions? A

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Brand Campaign

Work / sharvinw

kinecta.org Southern California based Kinecta Credit Union is not your typical financial institution. In fact, their tagline “Expect the Unexpected”, set the tone for everything members would experience. That’s why we couldn’t give them a typical “bank” campaign. https://vimeo.com/273252625https://vimeo.com/1113399180/fde3e32a2ehttps://vimeo.com/1113399650/72e007793ehttps://vimeo.com/1113399192/aa701e6b05https://vimeo.com/273252201https://seeztoday.com/wp-content/uploads/2025/08/kinecta_ig_hippie.mp4https://seeztoday.com/wp-content/uploads/2025/08/kinecta_ig_surfer.mp4

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Transition Campaign

Work / sharvinw

civicfcu.org A 40-year-old LGFCU was becoming Civic Credit Union. Same commitment to the local government community, new, digital-first way of banking. People don’t like change, so we had 2 things to do: Let 400,000 members know what was happening and that everything would be great. And introduce them to a new brand that was completely

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Election Campaign

Work / sharvinw

The 2020 election was out of control. Everyone was desperate for a candidate they could believe in. Abe Lincoln (courtesy of the Lincoln Brewing Company) answered the call. Who wouldn’t want old Abe to come back from the dead and save us all from ourselves? Good food and drink can bring anyone together.

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XPONENTIAL 2025: Where Autonomy Meets Purpose

News / sharvinw

By: Michele Stone, President, Seez I recently had the privilege of attending XPONENTIAL 2025 in Houston—an energizing convergence of minds working at the edge of what’s next in global autonomy. Co-hosted by the Association for Uncrewed Vehicle Systems International (AUVSI) and Messe Düsseldorf North America (MDNA), XPONENTIAL exhibits the latest innovations in uncrewed systems, robotics,

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