In an age of digital saturation, brand campaigns often celebrate success in metrics. But when it comes to driving tangible outcomes, metrics are really just a starting point. Making a tangible impact and moving audiences from awareness to action requires a perspective shift. A well-planned campaign is not about selling products; it’s about promoting better […]
Leveraging Behavioral Science to Move Awareness into Action Read More »
By: Michele Stone, President, Seez I recently had the privilege of attending XPONENTIAL 2025 in Houston—an energizing convergence of minds working at the edge of what’s next in global autonomy. Co-hosted by the Association for Uncrewed Vehicle Systems International (AUVSI) and Messe Düsseldorf North America (MDNA), XPONENTIAL exhibits the latest innovations in uncrewed systems, robotics,
XPONENTIAL 2025: Where Autonomy Meets Purpose Read More »
In towns and cities across North Carolina, everything works the way it’s supposed to. The trash gets picked up. Water is sanitary. Emergency services respond. Parks are safe and clean. But have you ever wondered who makes all of it happen? The answer is at the heart of a new brand campaign we created for
When Everything Works – It’s Because They Do Read More »
Seez President Michele Stone recently presented insights at the Marketing Association of Credit Unions (MAC) Conference in California. During Michele’s presentation, she explained how credit unions thrive when they prioritize member-centricity, focusing on personalized, value-driven services. To truly excel in this focus area, partnerships are essential for providing the tools, insights, and resources that create
6 Foundational Strategies to Build Member-Centricity in a Credit Union Read More »
In the face of a broken healthcare system with millions of Americans desperate for access to more affordable quality healthcare, a group of former healthcare executives has launched Aphora Health. Aphora Health Co-founder & EVP John Roos said, “Our goal is to put destination healthcare on the map for Americans everywhere…and we knew Seez was
This Company is Changing the Healthcare Industry – and We’re Helping Them Do It. Read More »
Shelley Carlson, EVP Marketing and Relationship Management at 1st University Credit Union, Michele Stone, President of Seez, and Mitch Rutledge, CEO of Vertice AI, recently appeared on CUBroadcast to share how the three organizations have teamed up to create and launch a new member growth initiative. One that leverages the power of Vertice AI data and Seez’s strategic consulting. In
How AI and Strategic Consulting Can Fuel Growth for Credit Unions Read More »
WACO, Texas – Aug. 29, 2023 – 1st University Credit Union, a leading financial institution, announces a new collaboration with Vertice AI and Seez. This partnership leverages advanced technologies and growth strategies to deliver what credit unions are seeking―innovative ways to fuel growth and strengthen members’ financial well-being. In today’s complex financial ecosystem, credit unions
Seez President, Michele Stone, took the main stage last night at CO-OP THINK 2023 to speak with credit unions about unlocking growth potential through the combination of member centricity and technological innovation. She was part of a panel facilitated by CEO of HerMoney, journalist, and financial editor of NBC’s TODAY show Jean Chatzky. Joining her
SEEZ speaks at CO-OP THINK 2023 Read More »
There are many approaches to fueling growth in business – expand to new markets, connect with new audiences, create new business models, introduce new products and more. Your company is likely pursuing multiple strategies to create repeatable and reliable growth. But don’t overlook opportunities within your existing customer base. This path is particularly well known
Quantifying Customer Economic Participation And Building A Path For Growth Read More »
Today’s financial headlines warn of pending downturns in an inflationary environment, economic oblivion for foreign superpowers, pressures from cryptocurrency, opportunities and threats surrounding BNPL, more restrictive regulatory changes and interest rates on the rise. Navigating the decisions shaping your credit union’s future demand a plan to battle what may be your biggest threat: uncertainty. Where
It’s A Jungle Out There Read More »