Business Consulting • Marketing • Data/Analytics
civicfcu.org How do you show how important local government employees are to life in our cities and towns? You show what life would be like without them. That’s exactly what we did for Civic, a credit union that serves the local government community. It taps into a simple human truth – people don’t realize how […]
civicfcu.org A 40-year-old LGFCU was becoming Civic Credit Union. Same commitment to the local government community, new, digital-first way of banking. People don’t like change, so we had 2 things to do: Let 400,000 members know what was happening and that everything would be great. And introduce them to a new brand that was completely
Transition Campaign Read More »