Digital Marketing Analyst - Part Time
Summary:
Seez is looking for a part-time Digital Marketing Analyst to support our team for roughly 20 hours per week, with the possibility of expanding the role over time. This position is ideal for someone who is detail-oriented, technically strong, and comfortable working across multiple clients and digital platforms.
In this role, you’ll help shape and maintain our measurement frameworks, strengthen SEO performance, and turn data into clear, actionable insights for our clients. You should enjoy digging into analytics, moving between tools as needed, and connecting the dots between what the data shows and what it means for the business.
If you thrive in a flexible, fast-moving agency environment and like the idea of contributing to a variety of campaigns and industries, this could be a great fit.
Requirements & Experience:
- Solid hands-on experience with core SEO and data analytics tools and platforms:
- SEMrush (or equivalent SEO research tools), Google Search Console, Google Analytics 4, Google Tag Manager, consent / privacy-tracking tooling (e.g. Google Consent Mode), and warehouse-level analytics via Google BigQuery / SQL.
- Proficiency with Looker Studio for data visualization and reporting.
- Strong SQL skills (or willingness/ability to learn) for database queries, data joins, segmentation, and cross-channel analysis.
- Solid understanding of SEO and analytics best practices: technical SEO (site architecture, crawlability, on-page/off-page optimization), tracking and attribution, conversion rate optimization, user behavior, landing-page performance, A/B testing.
- Analytical thinking and quantitative aptitude: able to interpret complex data sets, identify trends and patterns, and make reasoned recommendations.
- Strong communication and storytelling skill: capable of translating technical data into meaningful business insights for internal teams and clients (some non-technical, some executive-level).
- Excellent organizational skills: ability to juggle multiple clients/campaigns/projects at once in a fast-paced environment without sacrificing quality or accuracy.
- Detail-oriented, with a mindset for data integrity, accuracy, and consistency (especially important when building dashboards, maintaining tracking frameworks, or combining data from disparate sources).
- Flexible, curious, and committed to continuous learning in a field where platforms, algorithms, and privacy regulations evolve frequently.
- Agency-savvy (preferred but not required): comfortable working across multiple clients/verticals, with differing business goals and digital maturity; able to adapt analytics and optimization strategies accordingly.
Key Responsibilities
- Conduct comprehensive technical and content-level website audits (site architecture, technical SEO, crawl/indexing issues, page speed, mobile optimization, structured data/markup) to ensure optimal search engine visibility.
- Perform keyword research, competitive analysis, and content gap analysis to inform organic search strategy.
- Implement on-page and off-page SEO best practices (metadata, internal linking, content optimization, backlink strategy, canonicalization, redirect strategy, etc.).
- Build, maintain, and evolve analytics and tracking frameworks across the marketing stack: ensure proper tagging/tracking via tools like Google Tag Manager, implement consent mode/compliance tools as needed, and configure analytics platforms for multi-channel data capture.
- Pull data from multiple sources — web analytics, paid media, social media, CRM/ad platforms — and aggregate into unified dashboards and reporting frameworks (e.g. using data connectors, Google Sheets, Google BigQuery, and Looker Studio).
- Develop, maintain, and deliver regular (weekly / monthly / quarterly / ad-hoc) performance reports, dashboards, and insights — translating raw metrics (traffic, conversion, ROI, CPC/CPA, LTV, segmentation, audience behavior) into clear recommendations for clients and internal teams.
- Collaborate cross-functionally — with content strategists, creative, paid media, web development, and account teams — to align SEO, tracking, and analytics tactics with broader marketing goals, client KPIs, and business objectives.
- Stay abreast of search engine algorithm updates, industry best practices, privacy & consent frameworks (e.g. changing data-privacy or consent-mode requirements), and implement adjustments as needed.
About Seez:
For over 30 years, Seez has been transforming how business moves forward. Our history, our experience and our people have brought us to what we are today – part ad agency, part strategic consultancy, plus a whole lot more.
Our mission is to equip our clients with the solutions they need to be as successful as possible. To work with brands who want to improve the lives of others. And to give our employees a life that is balanced and rewarding.